Thin Air Canvas Project Details

  • Home
  • Thin Air Canvas Project Details
Screenshot of ccc website

A Littel about Thin Air Canvas

We are the designers and manufacturers of THE NIBBLENET ®, a revolutionary hay bag. THE NIBBLENET ® is designed by a horse lover for horse lovers. The unique design and high quality construction make this the ideal way to feed hay to your horses. The 2", 1.5" or 1.25" openings in the front of the bag allow the horse to "graze" for his hay in a much more natural way. Instead of gulping down big mouthfuls, he has to work for the hay, one bite at a time. This slows him down, which is much healthier for his digestion, and keeps him busy much longer. The design of THE NIBBLENET ® is such that there is also much less waste of hay.

The Goal: eCommerce Design

To design a visually captivating and functional eCommerce platform that showcases Thin Air Canvas's unique artworks, streamlining the shopping experience for customers while driving online sales.

Key Objectives

  • Custom Design: Create a sleek and modern design that highlights the artistry and craftsmanship of Thin Air Canvas’s products.
  • Seamless User Experience: Optimize navigation to make browsing, selecting, and purchasing artwork effortless.
  • Mobile Optimization: Ensure a responsive design that provides an exceptional shopping experience across all devices.
  • Secure Payment Integration: Implement trusted and secure payment gateways to build customer confidence.
  • Marketing Integration: Include features like product reviews, wishlists, and promotional banners to encourage engagement and sales.

The Goal: Google Ad Management

To create and manage effective advertising campaigns that increase Thin Air Canvas’s online visibility, attract new customers, and drive sales through targeted outreach.

Key Objectives

  • Targeted Advertising: Develop campaigns tailored to Thin Air Canvas’s audience, focusing on art enthusiasts and collectors.
  • Multi-Platform Strategy: Utilize Google Ads, social media platforms, and display networks to reach a broad audience.
  • Compelling Ad Creatives: Design visually engaging ads that reflect the artistic essence of Thin Air Canvas.
  • Analytics and Optimization: Continuously monitor and refine campaigns based on performance metrics to maximize ROI.
  • Seasonal Campaigns: Run promotions and sales during key periods, such as holidays or art events, to boost sales.

Author

Morgan

Category

eCommerce | Ad Management

Date

April 2014

Works Preview

See it in action